In collaboration with the Secure World Foundation, the Caelus Foundation completed its first research study on identifying and defining the challenges of communicating the value of space-related enterprises with ambiguous and inconsistent terminology. This study was led by Rob Ronci with the support of both foundations. Initial findings were recently shared with the international space community. The key messages presented included: the ambiguity of the term ‘space’ as a category of enterprise that carries a little-to-no clear value proposition; how terms such as ‘newspace’ and ‘commercial space’ are used to convey that there is commercial value in space but create new challenges due to their inconsistent usage; and a granular breakdown of underlying value concepts that are critical for space industry stakeholders in an attempt to support their communication strategies. The published study will be available shortly. Please contact us if you would like to receive a copy.

INITIAL RESEARCH FINDINGS ON UNDERSTANDING THE TERMINOLOGY CHALLENGES IN COMMUNICATING THE VALUE OF SPACE ENTERPRISES